A changing Ireland
Television created a new opportunity.
The era of visual mass media was only beginning. Ireland was slower than many other western countries to adopt television, and during the 1960s, owning a TV remained a status symbol.
The cost of buying a television was beyond the reach of many households, so families commonly rented one instead. David, ever the entrepreneur, recognised a gap in the north east and established his own television rental business in 1964.
Based on Park Street in Dundalk, the business quickly began to thrive. David soon expanded the range of products available, supported by his sons, David and Jim.