{"title":"LG - Up to 15% Off Selected TVs","description":"\u003cp\u003eGet 10% back in CASH when you purchase from the below TVs up to 65 Inches and 15% cashback for all TVs in this collection sized 66 Inches and up. Valid for all purchases made until 27 October 2026.\u003c\/p\u003e","products":[{"product_id":"lg-c6-77-oled-evo-ai-4k-smart-tv-oled77c64la-aei","title":"LG C6 77\" OLED evo AI 4K Smart TV | OLED77C64LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED77C64LA OLED evo AI 77\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nA flagship-scale OLED entertainment experience with LG's α11 AI Processor Gen3, OLED evo picture technology, Dolby Vision, Dolby Atmos and ultra-responsive 4K gaming up to 165Hz.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e77\"\u003c\/strong\u003e\nScreen Size\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e4K OLED evo\u003c\/strong\u003e\nDisplay Technology\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e165Hz\u003c\/strong\u003e\nGaming Refresh Rate\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e\nSmart Platform\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nBuilt for customers who want a true big-screen home cinema experience, the LG OLED77C64LA combines premium OLED technology with LG's latest AI-driven processing. Self-lit OLED pixels create exceptional black levels and contrast, while advanced picture enhancement technologies help reveal greater detail, colour accuracy and realism.\n\u003c\/p\u003e\n\n\u003cp\u003e\nWhether you're streaming the latest series, watching live sport or connecting a next-generation games console, the OLED77C64LA is engineered to deliver outstanding performance. Its large 77-inch screen creates an immersive viewing environment while intelligent smart features help simplify everyday use.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"The 77-inch OLED evo experience combines cinematic scale, advanced AI processing and high-performance gaming features in one premium entertainment hub.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eHome Cinema Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eEnjoy exceptional contrast, OLED precision and Dolby Vision HDR across films, box sets and premium streaming content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eSerious Gamers\u003c\/h3\u003e\n\u003cp\u003eTake advantage of 4K gaming up to 165Hz, VRR support, G-SYNC compatibility and ultra-fast response times.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eLarge Living Spaces\u003c\/h3\u003e\n\u003cp\u003eThe expansive 77-inch screen helps create a more immersive viewing experience for family entertainment and sport.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels deliver precise light control, outstanding contrast and deep black levels without backlight blooming.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα11 AI Processor Gen3\u003c\/h4\u003e\n\u003cp\u003eLG's advanced processor intelligently optimises picture and sound performance for a more refined viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eHyper Radiant Colour Technology\u003c\/h4\u003e\n\u003cp\u003eEnhances colour performance and image impact to create richer, more lifelike visuals across HDR content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K 165Hz Gaming\u003c\/h4\u003e\n\u003cp\u003eSupports ultra-smooth gameplay with compatibility for VRR, NVIDIA G-SYNC and AMD FreeSync Premium.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eExperience cinematic picture and immersive audio from compatible movies, TV shows and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart Platform\u003c\/h4\u003e\n\u003cp\u003eAccess leading streaming services, personalised recommendations and integrated AI-powered smart features.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\u003ch3\u003eDesigned For Modern Entertainment\u003c\/h3\u003e\n\u003cp\u003e\nThe OLED77C64LA is built around LG's latest OLED evo platform, combining premium picture quality with intelligent processing. The result is enhanced brightness, improved image precision and more consistent performance across a wide range of viewing conditions.\n\u003c\/p\u003e\n\n\u003ch3\u003eImmersive Picture Quality On A Larger Scale\u003c\/h3\u003e\n\u003cp\u003e\nThe 77-inch display creates a highly engaging viewing experience for films, sport and premium streaming content. OLED technology allows each pixel to operate independently, helping maintain excellent shadow detail, contrast and colour accuracy.\n\u003c\/p\u003e\n\n\u003ch3\u003eReady For Next-Generation Gaming\u003c\/h3\u003e\n\u003cp\u003e\nWith support for high refresh rate 4K gameplay, variable refresh rate technologies and dedicated gaming enhancements, the OLED77C64LA is designed to help gamers enjoy smoother motion, reduced screen tearing and responsive control.\n\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED77C64LA\u003c\/th\u003e\n\u003cth\u003eTypical 4K LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-level control\u003c\/td\u003e\n\u003ctd\u003eBacklit panel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Support\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Formats\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAudio Support\u003c\/td\u003e\n\u003ctd\u003eDolby Atmos\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eAdvanced α11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003eLarge immersive 77-inch screen\u003c\/li\u003e\n\u003cli\u003eExcellent gaming credentials with 165Hz support\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003cli\u003eComprehensive webOS smart platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLarge-screen design is best suited to spacious rooms\u003c\/li\u003e\n\u003cli\u003ePremium performance positioned within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eDedicated sound system may further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53899562582354,"sku":"OLED77C64LA.AEI","price":3299.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/6273\/9138\/files\/thum-1600x1062_ceab1721-886c-4414-a47f-767c789f32df.jpg?v=1782985695"},{"product_id":"lg-65-inch-c6-series-4k-ultra-hd-smart-tv-oled65c64la-aei","title":"LG C6 65\" OLED evo AI 4K Smart TV | OLED65C64LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED65C64LA OLED evo AI 65\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nPremium OLED evo picture quality, powered by the α11 AI Processor 4K Gen3, with Dolby Vision, Dolby Atmos and advanced gaming features including up to 4K 165Hz support.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e65\"\u003c\/strong\u003eScreen Size\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED evo\u003c\/strong\u003eDisplay Technology\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e165Hz\u003c\/strong\u003eGaming Support\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003eSmart TV Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED65C64LA is designed for customers who want exceptional picture quality, advanced smart functionality and premium gaming performance in one beautifully engineered television. Combining OLED evo technology with LG’s latest AI-powered processor, it delivers outstanding realism, depth and detail across all types of content.\n\u003c\/p\u003e\n\n\u003cp\u003e\nFrom cinematic movie nights to competitive gaming sessions, every scene benefits from enhanced brightness, accurate colour reproduction and intelligent picture optimisation. The result is a TV that feels equally at home streaming the latest blockbuster as it does displaying fast-paced sport or next-generation console gaming.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Combining OLED evo technology with LG's most advanced AI processing, the C6 series delivers a refined home cinema and gaming experience.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eMovie Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eExperience cinematic contrast, Dolby Vision HDR and immersive OLED picture quality for films and premium streaming content.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eCompetitive Gamers\u003c\/h3\u003e\n\u003cp\u003eTake advantage of ultra-smooth gameplay with support for VRR, G-SYNC, FreeSync Premium and up to 165Hz refresh rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eEveryday Smart Viewing\u003c\/h3\u003e\n\u003cp\u003eAccess streaming apps, personalised recommendations and intelligent AI features through LG's webOS platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Display\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels create exceptional contrast, precise blacks and lifelike colour without the limitations of traditional backlighting.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα11 AI Processor 4K Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing optimises picture and sound performance for enhanced realism and clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eBrightness Booster\u003c\/h4\u003e\n\u003cp\u003eEnhances image brightness and detail to create a more impactful HDR viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eEnjoy immersive cinematic picture and sound from compatible content and streaming services.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e4K Gaming Up To 165Hz\u003c\/h4\u003e\n\u003cp\u003eDesigned for responsive gameplay with support for VRR, NVIDIA G-SYNC and AMD FreeSync Premium.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eSmart AI Powered webOS\u003c\/h4\u003e\n\u003cp\u003eDiscover personalised entertainment, voice assistance and easy access to popular streaming platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003eExceptional OLED Performance\u003c\/h3\u003e\n\u003cp\u003e\nOLED evo technology builds on LG’s award-winning OLED heritage, delivering stunning contrast and precise control over every pixel. This helps reveal greater depth in dark scenes while maintaining vibrant colour and detail in brighter content.\n\u003c\/p\u003e\n\n\u003ch3\u003eAI-Enhanced Picture \u0026amp; Sound\u003c\/h3\u003e\n\u003cp\u003e\nThe α11 AI Processor 4K Gen3 intelligently analyses content in real time, helping optimise picture sharpness, colour reproduction and audio performance. Whether watching live broadcasts or streamed content, the experience feels more refined and immersive.\n\u003c\/p\u003e\n\n\u003ch3\u003eBuilt For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003e\nWith support for high frame rate gaming, variable refresh technologies and dedicated gaming optimisation tools, the OLED65C64LA is equipped to handle the latest consoles and gaming PCs with confidence.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED65C64LA\u003c\/th\u003e\n\u003cth\u003eConventional LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePanel Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-level illumination\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Formats\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Platform\u003c\/td\u003e\n\u003ctd\u003eAI-powered webOS\u003c\/td\u003e\n\u003ctd\u003ePlatform dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOLED evo picture quality with enhanced brightness\u003c\/li\u003e\n\u003cli\u003ePowerful α11 AI Processor 4K Gen3\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eExcellent gaming features with 165Hz capability\u003c\/li\u003e\n\u003cli\u003eAward-winning webOS smart platform\u003c\/li\u003e\n\u003cli\u003ePremium 65-inch home cinema experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium model positioned in the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eBest performance realised with high-quality 4K HDR content\u003c\/li\u003e\n\u003cli\u003eExternal audio systems can further enhance room-filling sound\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53899562746194,"sku":"OLED65C64LA.AEI","price":2399.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/6273\/9138\/files\/cdf7780377998f4527605ae7e2d03ec839289262_429538_WC__99593.1778514330_c5440d77-cd26-4ff1-b027-bd34d9a7b164.jpg?v=1782985698"},{"product_id":"lg-55-inch-c6-series-4k-ultra-hd-smart-tv-oled55c64la-aei","title":"LG C6 55\" OLED evo AI 4K Smart TV | OLED55C64LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED55C64LA OLED evo AI 55\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nPremium OLED evo picture quality meets LG's most advanced AI processing, delivering exceptional contrast, immersive Dolby entertainment and high-performance gaming in a versatile 55-inch screen size.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e55\"\u003c\/strong\u003e\nScreen Size\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED evo\u003c\/strong\u003e\nDisplay Technology\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e165Hz\u003c\/strong\u003e\nGaming Support\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS\u003c\/strong\u003e\nSmart Platform\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED55C64LA is engineered to deliver outstanding performance across every type of content. Combining OLED evo technology with the advanced α11 AI Processor 4K Gen3, it produces remarkably detailed images with exceptional contrast, vibrant colours and refined picture processing.\n\u003c\/p\u003e\n\n\u003cp\u003e\nWhether you're enjoying blockbuster films, streaming the latest series or connecting a next-generation games console, the OLED55C64LA adapts intelligently to optimise picture and sound quality. Its 55-inch screen size makes it an ideal choice for a wide range of living spaces while still providing an immersive viewing experience.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Premium OLED evo technology, intelligent AI processing and advanced gaming performance combine to create a truly versatile entertainment centrepiece.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eFilm \u0026amp; Series Fans\u003c\/h3\u003e\n\u003cp\u003eEnjoy cinematic contrast, Dolby Vision HDR and precise OLED picture quality across streaming services and Blu-ray collections.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Enthusiasts\u003c\/h3\u003e\n\u003cp\u003eExperience smooth, responsive gameplay with support for up to 4K 165Hz, VRR, G-SYNC and FreeSync Premium.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eModern Living Spaces\u003c\/h3\u003e\n\u003cp\u003eA balanced 55-inch screen size delivers immersive viewing while fitting comfortably into a wide range of room layouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED evo Display Technology\u003c\/h4\u003e\n\u003cp\u003eSelf-lit pixels provide precise light control for outstanding contrast, rich blacks and exceptional picture depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα11 AI Processor 4K Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing continuously enhances picture clarity, colour performance and sound optimisation.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eBrightness Booster\u003c\/h4\u003e\n\u003cp\u003eImproves image brightness and HDR impact, helping content appear more vibrant and engaging.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eExperience immersive picture and sound from compatible movies, streaming content and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAdvanced Gaming Features\u003c\/h4\u003e\n\u003cp\u003eSupport for 4K 165Hz, VRR, NVIDIA G-SYNC and AMD FreeSync Premium delivers smooth gameplay performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS Smart TV Platform\u003c\/h4\u003e\n\u003cp\u003eAccess popular streaming apps, personalised recommendations and integrated smart TV functionality.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003eOLED Performance Refined\u003c\/h3\u003e\n\u003cp\u003e\nLG's OLED evo technology takes the benefits of self-emissive display technology even further. Every pixel can be individually controlled, creating stunning contrast and exceptional detail in both bright and dark scenes without relying on a traditional backlight.\n\u003c\/p\u003e\n\n\u003ch3\u003eSmarter Entertainment Through AI\u003c\/h3\u003e\n\u003cp\u003e\nThe α11 AI Processor 4K Gen3 intelligently analyses content in real time to optimise picture and sound performance. From upscaled broadcasts to premium HDR movies, content benefits from enhanced realism and improved viewing consistency.\n\u003c\/p\u003e\n\n\u003ch3\u003eReady For Gaming And Streaming\u003c\/h3\u003e\n\u003cp\u003e\nWith extensive gaming support alongside a powerful smart TV platform, the OLED55C64LA is equally capable of handling competitive gaming sessions and everyday streaming. Fast response times and intelligent image processing help maintain an engaging entertainment experience across all content types.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED55C64LA\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED evo\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-level illumination\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Capability\u003c\/td\u003e\n\u003ctd\u003eUp to 4K 165Hz\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Formats\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Features\u003c\/td\u003e\n\u003ctd\u003eAI-powered webOS\u003c\/td\u003e\n\u003ctd\u003ePlatform dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED evo picture quality\u003c\/li\u003e\n\u003cli\u003eAdvanced α11 AI Processor 4K Gen3\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos support\u003c\/li\u003e\n\u003cli\u003eExcellent gaming credentials with 165Hz support\u003c\/li\u003e\n\u003cli\u003eResponsive and intuitive webOS platform\u003c\/li\u003e\n\u003cli\u003eVersatile 55-inch screen size for most rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePremium OLED technology sits within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eBest performance is achieved with high-quality HDR content\u003c\/li\u003e\n\u003cli\u003eDedicated audio systems can further enhance cinematic sound\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53899562975570,"sku":"OLED55C64LA.AEI","price":1699.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/6273\/9138\/files\/cdf7780377998f4527605ae7e2d03ec839289262_429538_WC__99593.1778514330_0838c001-28cd-4cbb-8334-e193d94a9eaf.jpg?v=1782985699"},{"product_id":"lg-42-inch-c6-series-4k-ultra-hd-smart-tv-oled42c64la-aei","title":"LG C6 42\" OLED evo AI 4K Smart TV | OLED42C64LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px;font-weight:600}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:22px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 10px}\n.deck{font-size:17px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;padding:16px;border-radius:8px;text-align:center}\n.stat strong{display:block;font-size:22px;color:#003B71}\n.section-divider{margin:30px 0;border-top:1px solid #D8E7F5}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:18px;font-weight:600}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin:0 0 10px;color:#005CB9}\n.editorial h3{color:#003B71;margin-bottom:10px}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border-radius:10px;overflow:hidden;border:1px solid #D8E7F5}\n.verdict-header{background:#003B71;color:#fff;padding:14px 18px;font-weight:700}\n.verdict-body{padding:20px;background:#F8FAFC}\n.verdict-columns{display:grid;grid-template-columns:1fr 1fr;gap:20px}\n.verdict ul{margin:0;padding-left:18px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid,.verdict-columns{\ngrid-template-columns:1fr;\n}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ OLED TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG OLED42C64LA OLED evo 42\" 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nFlagship OLED picture quality, advanced AI-powered processing and next-generation gaming features in LG’s most versatile C6 Series screen size.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e42\"\u003c\/strong\u003e\nScreen Size\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eOLED 4K\u003c\/strong\u003e\nDisplay Technology\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e120Hz\u003c\/strong\u003e\nNative Refresh Rate\n\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS 26\u003c\/strong\u003e\nSmart Platform\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG OLED42C64LA combines premium OLED technology with LG's latest α11 AI Processor 4K Gen3 to deliver exceptional picture quality in a compact and versatile format. Self-lit OLED pixels provide precise light control, producing outstanding contrast, deep black levels and remarkable detail across movies, streaming services, live sport and gaming.\n\u003c\/p\u003e\n\n\u003cp\u003e\nIts 42-inch screen size makes it particularly appealing for smaller rooms, desktop gaming environments and multi-purpose entertainment spaces. Combined with intelligent AI enhancements and a refined smart TV experience, it offers flagship-level performance without requiring a large viewing area.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"Designed for cinema lovers and gamers alike, the OLED42C64LA delivers flagship OLED performance in a compact screen size that fits effortlessly into modern homes.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Setups\u003c\/h3\u003e\n\u003cp\u003eThe 42-inch display size is ideal for console and PC gaming, offering responsive performance, advanced gaming features and immersive OLED visuals.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eFilm \u0026amp; Streaming Fans\u003c\/h3\u003e\n\u003cp\u003eEnjoy exceptional contrast, Dolby Vision HDR and cinematic picture quality across your favourite movies and series.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eCompact Living Spaces\u003c\/h3\u003e\n\u003cp\u003ePerfect for bedrooms, apartments, home offices and media rooms where premium performance is desired without a larger screen footprint.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eOLED Self-Lit Pixel Technology\u003c\/h4\u003e\n\u003cp\u003eEach pixel illuminates independently to create exceptional contrast, true blacks and impressive image precision.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eα11 AI Processor 4K Gen3\u003c\/h4\u003e\n\u003cp\u003eAdvanced AI processing intelligently enhances picture quality, sharpness and sound performance in real time.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eDolby Vision HDR\u003c\/h4\u003e\n\u003cp\u003eExperience enhanced detail, colour depth and realism across compatible HDR content and streaming platforms.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003e120Hz Native Gaming Performance\u003c\/h4\u003e\n\u003cp\u003eCombined with VRR support, the panel delivers smooth and responsive gameplay for modern consoles and gaming PCs.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003eAI Sound Pro \u0026amp; Dolby Atmos\u003c\/h4\u003e\n\u003cp\u003eCreates a more immersive audio experience with virtual surround processing and enhanced dialogue clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch4\u003ewebOS 26 Smart TV\u003c\/h4\u003e\n\u003cp\u003eAccess leading streaming services, personalised recommendations and intelligent voice control from one intuitive platform.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"editorial\"\u003e\n\n\u003ch3\u003ePremium OLED Performance In A Compact Format\u003c\/h3\u003e\n\u003cp\u003e\nThe OLED42C64LA brings the benefits of LG's OLED technology to spaces where larger screens may not be practical. Pixel-level illumination enables precise light control, helping deliver outstanding picture depth and impressive realism regardless of the content being viewed.\n\u003c\/p\u003e\n\n\u003ch3\u003eSmarter Picture And Sound Processing\u003c\/h3\u003e\n\u003cp\u003e\nPowered by the α11 AI Processor 4K Gen3, the television continually analyses content to optimise image quality and audio performance. AI Super Upscaling 4K helps improve lower-resolution content, while AI Sound Pro enhances immersion and clarity across a wide range of programmes.\n\u003c\/p\u003e\n\n\u003ch3\u003eReady For Modern Gaming\u003c\/h3\u003e\n\u003cp\u003e\nSupport for NVIDIA G-SYNC Compatibility, AMD FreeSync, HGiG, VRR, ALLM and Dolby Vision Gaming makes this model a strong choice for serious gamers. Fast response times and a 120Hz native panel help maintain fluid gameplay while reducing lag and screen tearing.\n\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#003B71;\"\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG OLED42C64LA\u003c\/th\u003e\n\u003cth\u003eTypical LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDisplay Technology\u003c\/td\u003e\n\u003ctd\u003eOLED Self-Lit Panel\u003c\/td\u003e\n\u003ctd\u003eLED\/LCD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlack Levels\u003c\/td\u003e\n\u003ctd\u003ePixel-level illumination\u003c\/td\u003e\n\u003ctd\u003eBacklight dependent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Performance\u003c\/td\u003e\n\u003ctd\u003e120Hz Native with VRR\u003c\/td\u003e\n\u003ctd\u003eTypically lower refresh rates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHDR Support\u003c\/td\u003e\n\u003ctd\u003eDolby Vision, HDR10, HLG\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Processing\u003c\/td\u003e\n\u003ctd\u003eα11 AI Processor 4K Gen3\u003c\/td\u003e\n\u003ctd\u003eVaries by model\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eThe Verdict\u003c\/div\u003e\n\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003cdiv class=\"verdict-columns\"\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eStrengths\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eExceptional OLED contrast and black levels\u003c\/li\u003e\n\u003cli\u003eAdvanced α11 AI Processor 4K Gen3\u003c\/li\u003e\n\u003cli\u003eExcellent gaming support with 120Hz native refresh rate\u003c\/li\u003e\n\u003cli\u003eDolby Vision and Dolby Atmos compatibility\u003c\/li\u003e\n\u003cli\u003eComprehensive webOS 26 smart platform\u003c\/li\u003e\n\u003cli\u003eIdeal size for gaming rooms and smaller spaces\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv\u003e\n\u003ch3 style=\"color:#003B71;\"\u003eConsiderations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSmaller screen size than larger OLED models\u003c\/li\u003e\n\u003cli\u003ePremium OLED technology sits within the higher-end TV category\u003c\/li\u003e\n\u003cli\u003eDedicated sound systems can further enhance cinematic audio performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53899563368786,"sku":"OLED42C64LA.AEI","price":1299.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/6273\/9138\/files\/cdf7780377998f4527605ae7e2d03ec839289262_429538_WC__99593.1778514330_7773f26c-2179-4a7d-9229-24ee76cfd419.jpg?v=1782985702"},{"product_id":"lg-85-inch-4k-qned-smart-tv-85qned7eb3a-aei","title":"LG C6 65\" OLED evo AI 4K Smart TV | OLED65C64LA.AEI","description":"\u003cstyle\u003e\n.pd{font-family:Arial,Helvetica,sans-serif;color:#444;max-width:1200px;margin:auto;line-height:1.6}\n.pd *{box-sizing:border-box}\n.breadcrumb{font-size:13px;color:#005CB9;margin-bottom:10px}\n.hero-border{border:1px solid #D8E7F5;background:#F2F7FC;padding:24px;border-radius:10px}\n.pd h1{font-size:40px;line-height:1.1;color:#1A1A1A;margin:0 0 12px}\n.deck{font-size:16px;color:#555;max-width:900px}\n.stats-bar{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:24px 0}\n.stat{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:16px;text-align:center}\n.stat strong{display:block;color:#003B71;font-size:22px}\n.section-divider{margin:30px 0}\n.pull-quote{background:#003B71;color:#fff;padding:18px;border-radius:8px;font-size:17px}\n.ideal-cards,.features-grid{display:grid;gap:14px}\n.ideal-cards{grid-template-columns:repeat(3,1fr)}\n.features-grid{grid-template-columns:repeat(3,1fr)}\n.card{background:#fff;border:1px solid #D8E7F5;border-radius:8px;padding:18px}\n.card h3,.card h4{margin-top:0;color:#005CB9}\n.compare-card{overflow-x:auto}\n.compare-card table{width:100%;border-collapse:collapse}\n.compare-card th{background:#003B71;color:#fff;padding:12px}\n.compare-card td{border:1px solid #D8E7F5;padding:12px}\n.verdict{border:1px solid #D8E7F5;border-radius:10px;overflow:hidden}\n.verdict-header{background:#003B71;color:#fff;padding:16px;font-weight:bold}\n.verdict-body{padding:18px;background:#F8FAFC}\n.feature-title{font-weight:700;color:#005CB9;margin-bottom:8px}\n@media(max-width:768px){\n.stats-bar,.ideal-cards,.features-grid{grid-template-columns:1fr}\n.pd h1{font-size:34px}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"pd\"\u003e\n\n\u003cdiv class=\"breadcrumb\"\u003eHome Entertainment \/ Televisions \/ 4K Smart TVs\u003c\/div\u003e\n\n\u003cdiv class=\"hero-border\"\u003e\n\u003ch1\u003eLG 85QNED7EB3A 85\" QNED Mini LED 4K Smart TV\u003c\/h1\u003e\n\u003cdiv class=\"deck\"\u003e\nA premium large-screen 4K television featuring Mini LED technology, Dynamic QNED Colour, AI-powered processing and the latest webOS 26 smart platform for immersive entertainment, streaming and gaming.\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"stats-bar\"\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e85\"\u003c\/strong\u003eUltra-Large Display\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003e4K UHD\u003c\/strong\u003e3840 × 2160 Resolution\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003eMini LED\u003c\/strong\u003eEnhanced Contrast\u003c\/div\u003e\n\u003cdiv class=\"stat\"\u003e\n\u003cstrong\u003ewebOS 26\u003c\/strong\u003eSmart Platform\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cp\u003e\nThe LG QNED7E combines the scale of an 85-inch screen with the precision of Mini LED technology, creating a viewing experience that feels more immersive across films, sport, gaming and streaming content.\n\u003c\/p\u003e\n\n\u003cp\u003e\nPowered by the α7 AI Processor 4K Gen9, the TV intelligently enhances picture and audio quality while Dynamic QNED Colour technology helps deliver richer and more lifelike colours across every scene.\n\u003c\/p\u003e\n\n\u003cdiv class=\"pull-quote\"\u003e\n\"An impressive combination of Mini LED precision, intelligent AI processing and expansive 85-inch viewing.\"\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2\u003eIdeal For\u003c\/h2\u003e\n\n\u003cdiv class=\"ideal-cards\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eFamily Entertainment\u003c\/h3\u003e\n\u003cp\u003eLarge-screen viewing makes movies, sport and streaming content more engaging for everyone in the room.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eGaming Setups\u003c\/h3\u003e\n\u003cp\u003eGame Optimiser, VRR and ALLM help create a smoother and more responsive gaming experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003ch3\u003eModern Smart Homes\u003c\/h3\u003e\n\u003cp\u003eWorks seamlessly with popular smart ecosystems and offers advanced voice and AI features.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\n\u003cdiv class=\"features-grid\"\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003cdiv class=\"feature-title\"\u003eMini LED Technology\u003c\/div\u003e\n\u003cp\u003eSmaller LEDs provide improved brightness control and enhanced contrast across the screen.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003cdiv class=\"feature-title\"\u003eDynamic QNED Colour\u003c\/div\u003e\n\u003cp\u003eProduces vibrant, accurate colours with impressive depth and realism.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003cdiv class=\"feature-title\"\u003eα7 AI Processor 4K Gen9\u003c\/div\u003e\n\u003cp\u003eUses AI-enhanced processing to optimise image clarity, sound and overall performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003cdiv class=\"feature-title\"\u003ewebOS 26\u003c\/div\u003e\n\u003cp\u003eAccess leading streaming services, personalised recommendations and smart features with ease.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003cdiv class=\"feature-title\"\u003eFilmmaker Mode\u003c\/div\u003e\n\u003cp\u003ePreserves original picture settings for a more authentic cinematic presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"card\"\u003e\n\u003cdiv class=\"feature-title\"\u003eAdvanced Gaming Support\u003c\/div\u003e\n\u003cp\u003eFeatures ALLM, VRR up to 60Hz, HGiG and Game Optimiser for enhanced gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch3 style=\"color:#005CB9;\"\u003eIntelligent AI Picture Enhancement\u003c\/h3\u003e\n\n\u003cp\u003e\nThe α7 AI Processor 4K Gen9 acts as the brain of the television, continuously refining image quality through AI-powered enhancements including 4K Super Upscaling, Dynamic Tone Mapping and AI HDR processing. The result is improved sharpness, contrast and overall realism across a wide variety of content.\n\u003c\/p\u003e\n\n\u003ch3 style=\"color:#005CB9;\"\u003eSmart Entertainment Made Simple\u003c\/h3\u003e\n\n\u003cp\u003e\nLG's webOS 26 platform brings together your favourite streaming services, personalised recommendations and intelligent search functionality. Features such as AI Voice ID, AI Concierge and integrated smart home compatibility help make everyday use intuitive and convenient.\n\u003c\/p\u003e\n\n\u003ch3 style=\"color:#005CB9;\"\u003eImmersive Sound and Gaming Performance\u003c\/h3\u003e\n\n\u003cp\u003e\nAI Sound Pro creates a virtual 9.1.2 surround effect while Adaptive Acoustic Tuning helps optimise sound based on your environment. For gaming, VRR, ALLM and cloud gaming support help provide smooth and responsive performance.\n\u003c\/p\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\n\u003cdiv class=\"compare-card\"\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eLG QNED7E\u003c\/th\u003e\n\u003cth\u003eStandard 4K LED TV\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBacklighting\u003c\/td\u003e\n\u003ctd\u003eMini LED\u003c\/td\u003e\n\u003ctd\u003eStandard LED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour Technology\u003c\/td\u003e\n\u003ctd\u003eDynamic QNED Colour\u003c\/td\u003e\n\u003ctd\u003eConventional Colour System\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessor\u003c\/td\u003e\n\u003ctd\u003eα7 AI Processor Gen9\u003c\/td\u003e\n\u003ctd\u003eBasic Picture Processor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGaming Features\u003c\/td\u003e\n\u003ctd\u003eVRR, ALLM, HGiG\u003c\/td\u003e\n\u003ctd\u003eLimited Gaming Support\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Platform\u003c\/td\u003e\n\u003ctd\u003ewebOS 26\u003c\/td\u003e\n\u003ctd\u003eVaries By Brand\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"section-divider\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"verdict\"\u003e\n\u003cdiv class=\"verdict-header\"\u003eWhat's the Verdict?\u003c\/div\u003e\n\u003cdiv class=\"verdict-body\"\u003e\n\n\u003cp\u003e\nThe LG 85QNED7EB3A offers an excellent balance of screen size, smart functionality and picture performance. Mini LED technology, Dynamic QNED Colour and AI-enhanced processing work together to deliver a more refined viewing experience than traditional LED televisions.\n\u003c\/p\u003e\n\n\u003cp\u003e\nFor customers looking to create a premium home entertainment setup without stepping into flagship pricing, the QNED7E delivers impressive value with its combination of AI-powered features, advanced gaming support and a truly immersive 85-inch display.\n\u003c\/p\u003e\n\n\u003ch3\u003eHighlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e85-inch immersive 4K viewing experience.\u003c\/li\u003e\n\u003cli\u003eMini LED technology for improved contrast and brightness.\u003c\/li\u003e\n\u003cli\u003eDynamic QNED Colour for richer colour reproduction.\u003c\/li\u003e\n\u003cli\u003eα7 AI Processor 4K Gen9 with intelligent optimisation.\u003c\/li\u003e\n\u003cli\u003ewebOS 26 smart platform with advanced AI features.\u003c\/li\u003e\n\u003cli\u003eVRR, ALLM and Game Optimiser support for gaming.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53899566055762,"sku":"85QNED7EB3A.AEI","price":1799.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/6273\/9138\/files\/thum-1600x1062_53d938a8-4fbc-4208-982f-423a495bbe0c.jpg?v=1784197991"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/6273\/9138\/collections\/EURONICSIRE_CB_2160x500_50beba7a-840b-42d7-8f16-ea3591f31568.jpg?v=1790849807","url":"https:\/\/lallyselectrical.ie\/collections\/lg-up-to-15-off-selected-tvs.oembed","provider":"Lallys Electrical","version":"1.0","type":"link"}